Privacy Policy

Effective Date: March 30, 2026

1. Introduction and Company Information

Maple Paws Pet Care (“Maple Paws Pet Care,” “we,” “us,” or “our”) is committed to protecting the privacy and personal information of our clients, prospective clients, website visitors, and other individuals who interact with our business. This Privacy Policy explains how we collect, use, disclose, store, and protect personal information in connection with our pet care services and related communications.

We operate in Canada and handle personal information in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and, where applicable, relevant provincial privacy laws.

Business Name: Maple Paws Pet Care
Address: Maple Paws Pet Care, 1450 King Street West, Toronto, ON M6K 1H8, Canada
Email: [email protected]
Phone: +1 (416) 782-5943

2. Data Collection and Processing

We collect personal information that is necessary to provide pet care services, communicate with you, manage bookings, and operate our business. The types of personal information we may collect include:

Contact information: name, address, email address, telephone number, and emergency contact details.
Service and booking information: appointment details, service preferences, scheduling information, and service history.
Pet-related information: pet name, breed, age, medical or behavioural notes you choose to provide, vaccination status, feeding instructions, care preferences, and emergency veterinary contact information.
Payment information: billing details, transaction records, and limited payment information necessary to process payments. We do not intentionally store full payment card details unless required by our payment processor and permitted by law.
Communications: messages, inquiries, feedback, complaints, and records of correspondence with us.
Website and technical information: IP address, browser type, device information, log data, cookies, and similar technologies used to support website functionality and analytics, where applicable.

We generally collect personal information directly from you, but we may also receive information from third parties where permitted or required by law, such as payment processors, booking platforms, referral partners, or emergency contacts you provide.

3. Purpose of Data Processing

We use personal information for the following purposes:

to provide pet care services and related customer support;
to schedule, confirm, reschedule, and manage appointments and bookings;
to care for your pet safely and appropriately, including following your instructions and emergency procedures;
to process payments, issue invoices, and maintain financial records;
to communicate with you about services, updates, reminders, and administrative matters;
to respond to inquiries, feedback, and complaints;
to maintain business records and comply with legal, tax, accounting, and regulatory obligations;
to improve our services, website, operations, and customer experience;
to detect, prevent, and address fraud, security incidents, or misuse of our services;
to send marketing communications where permitted by law and, where required, with your consent.

4. Legal Basis for Processing

Under Canadian privacy law, we generally collect, use, and disclose personal information with your knowledge and consent, unless otherwise permitted or required by law. Depending on the circumstances, our processing may be based on one or more of the following grounds:

Consent: where you have given us consent, express or implied, to collect, use, or disclose your personal information for specific purposes;
Performance of services: where processing is necessary to provide the pet care services you request and to manage our relationship with you;
Legal or regulatory obligations: where processing is necessary to comply with applicable laws, regulations, court orders, or lawful requests;
Legitimate business purposes: where processing is necessary for reasonable business purposes, such as fraud prevention, service improvement, recordkeeping, and security, and where such purposes are appropriate under applicable law.

Where consent is required, you may withdraw it at any time subject to legal or contractual restrictions and reasonable notice.

5. Data Sharing and Third Parties

We do not sell personal information. We may share personal information with third parties only as necessary for the purposes described in this Privacy Policy and in accordance with applicable law. These third parties may include:

Service providers: companies that assist us with website hosting, email services, booking systems, customer relationship management, payment processing, data storage, analytics, and IT support;
Professional advisors: accountants, auditors, lawyers, insurers, and other advisors who require access to information to provide services to us;
Emergency contacts or veterinary professionals: where necessary to protect the health or safety of your pet or to respond to an emergency;
Government authorities and regulators: where required by law or to respond to lawful requests, subpoenas, court orders, or investigations;
Business transaction parties: in connection with a merger, sale, reorganization, financing, or other corporate transaction, subject to appropriate confidentiality protections.

We require third parties that process personal information on our behalf to protect it appropriately and to use it only for authorized purposes.

6. Data Transfer to Third Countries

Some of our service providers may store or process personal information outside of Canada, including in the United States or other foreign jurisdictions. As a result, personal information may be subject to the laws of those jurisdictions and may be accessible to courts, law enforcement, or government authorities in those countries.

Where personal information is transferred outside Canada, we take reasonable steps to ensure that it is protected by contractual, technical, and organizational safeguards appropriate to the sensitivity of the information and the nature of the transfer.

7. Storage Duration

We retain personal information only as long as necessary to fulfill the purposes for which it was collected, to meet legal, accounting, tax, insurance, or reporting requirements, and to resolve disputes or enforce agreements.

The retention period may vary depending on the type of information and the purpose for which it is used. For example:

client and service records may be retained for the duration of the business relationship and for a reasonable period afterward;
financial and tax records may be retained for the period required by applicable law;
communications and support records may be retained as needed to manage inquiries, complaints, and service quality;
information no longer required is securely deleted, destroyed, or anonymized in accordance with our retention practices.

8. User Rights

Subject to applicable law, you may have the following rights regarding your personal information:

Access: to request access to the personal information we hold about you;
Rectification: to request correction of inaccurate, incomplete, or outdated personal information;
Erasure: to request deletion of personal information, where permitted by law;
Restriction: to request that we restrict certain processing in appropriate circumstances;
Data portability: to request a copy of certain personal information in a structured, commonly used format, where applicable;
Objection: to object to certain processing, including where we rely on legitimate business purposes or where permitted by law.

To exercise any of these rights, please contact us using the details provided below. We may need to verify your identity before responding to your request. We will respond within a reasonable time and in accordance with applicable legal requirements.

9. Withdrawal of Consent

Where we rely on your consent to process personal information, you may withdraw that consent at any time by contacting us. Withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal. In some cases, withdrawing consent may limit our ability to provide certain services or communications to you.

For example, if you withdraw consent for us to use certain pet health or care instructions, we may not be able to safely continue some services without that information.

10. Right to Complain

If you have concerns about how we handle your personal information, we encourage you to contact us first so we can address your concern promptly.

You may also have the right to file a complaint with the Office of the Privacy Commissioner of Canada or another applicable privacy regulator if you believe we have not complied with applicable privacy laws.

Office of the Privacy Commissioner of Canada
Website: https://www.priv.gc.ca

11. Data Security

We use reasonable physical, administrative, and technical safeguards designed to protect personal information against loss, theft, unauthorized access, disclosure, alteration, or misuse. These measures may include access controls, secure storage, encryption where appropriate, staff confidentiality obligations, and regular review of our practices.

However, no method of transmission or storage is completely secure. While we strive to protect personal information, we cannot guarantee absolute security. You are also responsible for taking reasonable steps to protect your own information, such as safeguarding account credentials and contacting us promptly if you suspect unauthorized activity.

12. Contact Information

If you have any questions, requests, or concerns about this Privacy Policy or our privacy practices, please contact us:

Maple Paws Pet Care
1450 King Street West
Toronto, ON M6K 1H8
Canada
Email: [email protected]
Phone: +1 (416) 782-5943

13. Changes to Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. Any updated version will be posted on our website or otherwise made available to you, and the “Effective Date” will be revised accordingly.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal information. Your continued use of our services after any changes are posted may indicate your acceptance of the updated Privacy Policy, to the extent permitted by law.

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